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Privacy Policy

Last Updated: April 10, 2026

Welcome to Bruckner's Truck & Equipment! Protecting your privacy is of utmost importance to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you use our website or interact with our services. By accessing or using our services, you agree to the practices described in this policy.

1. Information We Collect

We may collect various types of information to provide and improve our services:

  • Personal Information: This includes your name, email address, contact information, shipping address, and payment details.
  • Device Information: We collect information about the device you use to access our website, such as IP address, browser type, and operating system.
  • Usage Information: We gather data about how you interact with our website, including pages visited, links clicked, and time spent on each page.

2. How We Use Your Information

We use the collected information for various purposes, including:

  • Order Processing: To process and fulfill your orders, send order confirmations, and provide tracking information.
  • Customer Service: To respond to your inquiries, address concerns, and provide support.
  • Improvement: To analyze usage patterns, understand user preferences, and enhance our services and website functionality.
  • Communication: To send promotional materials, newsletters, and updates about our products and services, if you opt to receive them.

3. How We Share Your Information

We may share your information with third parties under the following circumstances:

  • Service Providers: We may share information with trusted service providers who assist us in functions such as payment processing, shipping, and customer service.
  • Advertising Partners: We may share data with advertising platforms such as Google Ads and Meta to deliver relevant ads and measure campaign performance, subject to your opt-out choices.
  • Analytics Providers: We use Google Analytics to understand how visitors use our site. This data is anonymized and used only for site improvement.
  • Legal Compliance: We may disclose your information if required by law or in response to a valid legal request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4. Your Choices

  • Account Information: You can review and update your account information by logging into your account on our website.
  • Email Subscriptions: You can opt out of receiving promotional emails by following the instructions provided in the email or by contacting us.
  • Cookie Preferences: You can manage or opt out of non-essential cookies at any time using the Cookie Settings link in the footer of our website.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and gather usage information. We use four categories of cookies:

  • Essential: Required for the shopping cart, checkout, and account login to function. Cannot be disabled.
  • Analytics: Help us understand how visitors navigate the site (e.g. Google Analytics).
  • Advertising: Used to show relevant ads on other websites and measure ad performance.
  • Preferences: Remember your settings and display preferences.

You can manage your cookie preferences at any time using the Cookie Settings link in the footer of our site. For full details see our Cookie Policy.

6. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: You may request a copy of the personal information we have collected about you in the past 12 months.
  • Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we hold about you.
  • Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right click the Do Not Sell or Share My Personal Information link in the footer of our website or use the Cookie Settings panel.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To submit a privacy rights request please contact us at support@brucknertruck.com or call 830-208-6115. We will respond within 45 days.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, process your orders, and comply with legal obligations. Order records are typically retained for a minimum of 7 years for tax and accounting purposes. You may request deletion of your data at any time as described in Section 6.

8. Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, or alteration. Our platform maintains PCI-DSS compliance for payment processing. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

9. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected such information please contact us at support@brucknertruck.com to have it removed.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or our practices please contact us:

Thank you for trusting Bruckner's Truck & Equipment with your personal information. We are committed to safeguarding your privacy and providing a secure online experience.